Twitter allows you to organise your followers into separate lists which can make it easier to view recent tweets from journalists and news outlets. By keeping up to date, you will be better able to pick up on stories that will work for you or your business.įollowing journalists and news outlets on Twitter is an excellent way to keep informed of all breaking news stories and find media opportunities. You can then reactively pitch to news outlets when a similar story emerges.Ī big part of this process is monitoring the conversations in the media and on social media. Think about topics which relate to your area of expertise and brainstorm any possible news events that could be related to these topics. Only leverage stories which would engage your audience and relate directly to your brand and business.įor example if you are an insurance company and you notice a lot of stories in the media about rising insurance premiums, you can pitch yourself to a relevant journalist as an expert to comment on these issues.īe proactive and prepare for possible opportunities. You need to be able to determine which stories are going to work for your business. Here are some strategies to follow when looking to take advantage of trending news stories. Seizing stories that are trending in the news and online, a concept known as ‘newsjacking’ is an excellent way to keep your business in the media, provide your expert opinion and build your thought leadership. Taking advantage of the stories which are already getting noticed is an excellent place to start.īreaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate social sharing and encourage engagement with your brand. Political events like the Brexit Referendum and the US Presidential Election have observed the use of social bots in spreading fake news and misinformation.Cutting through the noise of the media and getting noticed by your target audience can sometimes be challenging. The data scientists used Twitter's API to obtain relevant datasets of tweets to analyse and reach the conclusion. A group of data scientists had found 156,252 Russian accounts on Twitter which mentioned #Brexit and posted nearly 45,000 messages related to the EU referendum in the 48 hours around the vote. In other news, Twitter has suspended 45 new accounts suspected of spreading propaganda related to Brexit, US President Donald Trump and German Chancellor Angela Merkel. User can also reorder them. Moments also has the provision of marking the thread of tweets as a sensitive material if it has sensitive tweets. Users can take their own tweets, tweets from their followers, tweets of trending hashtags, and curate them together. The feature is available on the Explore tab of both Twitter and Twitter Lite. Twitter Moments India December 15, 2017 LAUNCHING TODAY! have arrived in India! □□□□□□įollow for the best of what’s happening on in an instant. This gives the users a chance to catchup on relevant news. The Twitter India Moment shows the relevant news related to politics, entertainment, sports and other interesting things. The Moments tweeted can be shared privately also. This feature was introduced in Twitter some time ago however, it has come to India, now.Īccording to the blog of the microblogging website, the point of this feature is to put all interesting events in one place so that users do not have to open accounts of different people. Twitter Moments India tweeted about its launch on 15 December.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |